our ethos

THE BESPOKE CYCLE ATELIER OF THE LAKE DISTRICT

We grew up on bicycles with friends and spent our youth in bicycle shops. We progressed to racing and then traveled the world from Japan to Canada with our sport. As we built our knowledge we progressed into the inner circle of UCI World Tour teams and leading bicycle companies.

Established 2013

In 2013 we created our own vision of a bicycle shop, part atelier, part clubhouse. Push comes from the term ‘’Push bike’’ and how we believe you have to commit to the bicycle to get the most from it. You have to Push yourself on the climbs, you have to Push your limits on the descents. The Cartel refers to our close group of friends we work with in the industry that makes Push Cartel the finest bicycle shop in the country.

Our ethos from the very start has always been a perfectly fitted, tasteful, bespoke build, ridden with great friends, in a stunning location.